Did you know that there are 4,000 farms, 20 abattoirs and 300 seasoners for PDO dry-cured hams alone? If it is theoretically now within everyone's reach to go back to the farm, in practice it is very complicated to know if we are consuming hams and cured meats from a particular farm. 

We aim at wholly nourishing our consumers’ sensibility. We consider that today, as never before, it is necessary to know every step that our food has undertaken during its production process.

And that’s why we chose to share with you our story, to show to you every single detail of our cured meats production. Moreover, the storytelling is a great value contributor for our retail marketing sector.

We have studied and designed different information supports available in Italian and English, that can be exposed on counters, bars where prosciutto is served or at the hotel’s buffet. Our leaflet can be placed on tables and read while waiting for the dishes to come.

The Blockchain QR Code is always available, so to be added into the menu or displayed on the racks, in order to tease customers’ attention. They will have the chance to interactively discover the whole story of the food they are consuming: from the birth of the pig to the final product.

The blockchain is an absolute new-comer in the cold cuts sector and allows us to return value to the word “chain”, too often used and abused by marketing techniques.